Through our Thoughtfully Collection, we aim to encourage mindful purchasing by offering purposeful pieces that are kind to people and the planet.

Central to this collection is the desire to support local makers, promote innovative and sustainable materials, fund positive environmental initiatives, ensure longevity through quality craftsmanship and reduce waste.

Within this collection, you’ll find beautiful items to accompany your everyday, easily identifiable by our ‘Thoughtfully Collection’ badge online or our special swing ticket in store.

These products will have met at least one of the following qualifiers:

  • Has been made in New Zealand
  • Has been made under the highest ethical standards
  • Is crafted from recycled materials
  • Supports diversity in its business practices 
  • Has been designed to reduce waste and replace single use plastics

Some of our favourite additions include:

Kowtow
Kowtow is engaged with a slow production chain, where collections take 18 months from design to delivery. Kowtow supports fair wages, no child labor, workers rights, gender equality & grower community. All garments are certified by non-profit, internationally recognised organisations. View the collection.

Collective Canvas
Collective Canvas was started in response to the relentless cycle of fast fashion, to focus on sustainable creation and the promotion of mindful consumption. This range of timeless sneakers is made from natural materials such as organic cotton, natural latex rubber, renewable castor oil, and the bulk of Collective Canvas shoes are biodegradable at the end of their life. View the collection

Aotea
A range of New Zealand made health products inspired by traditional Māori herbal remedies and supported by scientific research. View the collection

Tātahi Merchants
Beautiful beach umbrellas made from recycled plastic. The umbrella canopies are made 100% from recycled plastic bottles, the hardware is made from recycled plastic, the poles are made of aluminium which is infinitely recyclable. View the collection

Joska & Sons Mirrors
Designed and handmade by Joska Easterbrook in Lyttleton, Christchurch, these mirrors are works of high quality and craftsmanship. Joska has an appreciation for 'things made well' that comes through in his pieces: prioritising simplicity, longevity and material quality. View the collection


Shop our Thoughtfully Collection here